Influencer marketing

Influencer marketing adalah bentuk pemasaran yang fokus memasarkan sesuatu melalui seseorang yang berpengaruh terhadap kelompok tertentu.

Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers